Interactive bears – Kraft
ABOUT THIS PROJECT
For the new Kraft peanut butter advertising campaign, Rethink Toronto and 1One production created two simultaneous interactive installations in Vancouver and Toronto, using the symbolic bear of the brand in a giant version, 10′ tall. When a passerby cuddled the bear, its bow tie illuminates. Modelling of the bears, wooden base, foam body sculpture, fur coating, design and integration of the electronics and interactivity. Thanks to Hand Sewn Heads!
CLIENT
Kraft Heinz x 1One
TAG
CNC / Laser cut / Design / Electronic development / Assembly / Consultation and artistic direction
PHOTO CREDITS
Robocut studio
YEAR
2017