Robocut designed and fabricated an innovative reaction-powered crane for Sports Experts and Rethink agency. The crane was controlled by Facebook users during 4 live broadcasts. Unlike regular crane games, everyone took control by clicking the Facebook Live reaction emojis . The claw gathered real-time data from the Facebook API and paired it with actual coordinates to create movement in real time.
In order to get the gifts, live users had to collaborate and organize through the comments section. When the claw successfully grabbed gifts, everybody who clicked had a chance to win it.
Sports Experts + 1One production
Interactive Installations / Electronics and Robotics / Industrial design / Product development / Electronic development / Design / Assembly
Robocut + 1One
2017