For the new Kraft peanut butter advertising campaign, Rethink Toronto and 1One production created two simultaneous interactive installations in Vancouver and Toronto, using the symbolic bear of the brand in a giant version, 10′ tall. When a passerby cuddled the bear, its bow tie illuminates. Modelling of the bears, wooden base, foam body sculpture, fur coating, design and integration of the electronics and interactivity.
Kraft Heinz x 1One
CNC / Laser cut / Design / Electronic development / Assembly / Consultation and artistic direction