Robocut studio | Interactive bears – Kraft
7827
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Interactive bears – Kraft

ABOUT THIS PROJECT

For the new Kraft peanut butter advertising campaign, Rethink Toronto and 1One production created two simultaneous interactive installations in Vancouver and Toronto, using the symbolic bear of the brand in a giant version, 10′ tall. When a passerby cuddled the bear, its bow tie illuminates. Modelling of the bears, wooden base, foam body sculpture, fur coating, design and integration of the electronics and interactivity. Thanks to Hand Sewn Heads!

CLIENT

Kraft Heinz x 1One

URL

Video Kraft Bear Hug

TAG

CNC / Laser cut / Design / Electronic development / Assembly / Consultation and artistic direction

PHOTO CREDITS

Robocut studio

YEAR

2017

CATEGORY:
Digital fabrication & manufacturing, Electronics & Robotics
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